Digital Media Strategies Focus Day | Monday, 20 February 2017

Deepen your knowledge in two of the industry’s biggest growth areas with this focus day

STREAM A: Product Development & Platform Optimisation

Get To Know Your Audience & Deliver Value

10.30 – 10.40
The Chair’s Welcome
George Brock, Professor of Journalism, City University London

10.40 – 11.20
(TheInterview) The New & Empowering Your Tech Team Through Organisational Transformation

Cait O’Riordan, Chief Product and Information Officer, Financial Times
Interviewed by: Sarah Parsonage, Producer, One Question

11.20 – 12.00
(TheInterview) Data-Centric Publishing: Integrating Customer Analytics For Business Transformation

  • Understanding the point of data collection and how to develop this capability for customer insights – what are you trying to achieve?
  • Turning data into value – realigning assets to support this core transformation
  • Understanding how to integrate data into marketing and technology across your organisation

Nigel Clarkson, Managing Director, UK, Yahoo

Interviewed by: Steve Thomson, Consultant

12.00 – 12.20
Customer, Meet Culture: How IDG’s Global Rebrand Overhauled the Company’s Go-to-Market
Josh London, Chief Marketing Officer, IDG

12.20 – 13.20: LUNCH

13.20 – 13.40
(TheInterview) What’s Broken With Audience Engagement & How To Fix It

Manish Maheshwari
, Chief Executive Officer, Network18
Interviewed by: Ravi Mittal, Chief Executive Officer, Vuukle

13.40 – 14.10
(TheOpinion) NRC On Growth = Data Strategy + CX Tools

NRC Media has undergone a significant step-change over the last three years focusing on retention of customers and transforming into an audience first publishing strategy.
Significantly, NRC has developed a process which combines the customer experience with financials. This session will explore how NRC has successfully implemented this strategy and their actions moving forward to take advantage of what they’ve learnt.

Xavier Van Leeuwe, Director of Marketing and Data, NRC Media

14.10 – 14.40
Turning Your Data Into An Organisational Efficiency To Personalise Product Recommendations

Steve Budd, Vice President, Product & Platform, Procurement Leaders

14.40 – 15.00
Using Apps To Deliver Engaging Content To Existing Subscribers & Grow New Audiences

La Matinale launched to provide users with a more efficient way of viewing news, and through user-orientated design has seen enormous success in appealing to audiences beyond their subscriber base.

Edouard Andrieu
, Director of Mobile, Le Monde

15.00 – 15.30: BREAK

15.30 – 16.00
Can Data Save Mainstream Media? Anonymous Users, Sign-In & Smart Locks


16.00 – 16.30
(TheOpinion) Cross-Platform Distribution – Rethinking Social

Repacking content across social platforms is entirely necessary to maximise potential as a traffic driver or commercial proposition.

In this session, hear best practice for cross-platform distribution, creating value for clients and users, and understanding what kind of content works best for specific platforms.

Lauren Smith, Social Media Editor, Cosmopolitan

16.30 – 17.00

Rebuilding Your Paywall & Services Around Personalisation To Drive Revenue

Keeping audiences on platform is one of the most efficient ways of predicting revenue growth, with publishers investing in more sophisticated digital presence to engage users and drive ROI for clients.

This session will consider the key factors to consider when investing in your web platform and assessing the functionality needed to meet corporate objectives.

John O’Donovan, Chief Technology Officer, Consumer Products and Platforms, Dow Jones

17.00 – 17.10
Daily Round-Up

19.00: Digital Media Party!

STREAM B: Content Frontiers

New Content Strategy For Brands, Broadcasting & Collaboration

10.30 – 10.40
The DMS Welcome

Peter Houston, Editor-at-Large,

10.40 – 11.20
(TheDiscussion) CNN Presents:
The Present & Future Of Creating Successful Partnerships

In an increasingly competitive and commoditised media landscape, one way that digital publishers can cut through is by partnering on content creation, access to world events and commercial initiatives.

This session looks at what publishers have learnt about increasing digital video, incorporating international news alongside local content, and adopting new standards and practices whilst working in partnership with CNN.

Greg Beitchman, Vice President, Content Sales, Partnerships and Licensing, CNN International Commercial
Thomas Mattsson
, Editor in Chief, Expressen
Tina Ferentinou, Chief Executive Officer, DPG Digital Media

11.20 – 12.00
(TheQuestion) Perspectives On Media: How In-House Studios Are Shaking Things Up

Pete Fergusson, Founder & Chief Executive Officer, Nemorin Creative
Kevin Gibbons, Co-Founder & Chief Executive Officer, Blue Grass
Clare Jonik, Director of Content Marketing – Future Fusion, Future plc
Moderated by: Rebekah Billingsley, Head of Digital & Content Strategy, John Brown Media

12.00– 12.05
(TheQuestion) Perspectives On Media: What Is The Role Of Agencies In Today’s Ecosystem?

Pete Fergusson, Founder & Chief Executive Officer, Nemorin Creative
Kevin Gibbons, Co-Founder & Chief Executive Officer, Blue Grass
Clare Jonik, Director of Content Marketing – Future Fusion, Future plc
Moderated by: Rebekah Billingsley, Head of Digital & Content Strategy, John Brown Media

12.00 – 12.20
VR: Standalone Product OR Marketing Tool?

The publishing industry was entranced with VR and 360 video in 2016, but was this just a passing fancy?

Greg Ivanov, Business Development, Google Play & Android, Google

12.20 – 13.10: LUNCH

13.20 – 13.50
(TheSpotlight) A New Era In Digital Advertising: 6 Initiatives The Digital Industry Needs To Tackle

Jim Freeman, Commercial Director of Sales and Trading, Telegraph Media Group

13.50 – 14.10
Using Real Time Creative To Change Brand Perceptions

Charlie Edelman, Director of Story Studio, ESI Media

14.10 – 14.40
The Next Generation Of Investment In Web-Native TV

Helje Solberg
, Chief Executive Officer, VGTV

14.40 – 15.00
Commercial Bite! The Business Model For Live Video In News Media

Brandon Paine, Chief Revenue Officer, Independent Journal Review

15.00 – 15.30: BREAK

15.30 – 16.00
(TheSpotlight) Powder (Time Inc.) On How To Deliver Personalisation: Useful Vs Creepy

Bethany Bolt, Head of Marketing, Marie Claire & InStyle, Time Inc.

16.00 – 16.20
Collaborating To Build Bridges In Publishing: Skills, Editorial & Revenue Partnerships

Frédéric Simon, Publisher,

16.20 – 16.50
(TheInterview) Keeping Up With Joe Media:
From Publishing To Broadcasting, Live Video & Partnerships

Joe Media is a young, digital pureplay which has been making waves in men’s media, with one of the first ever live TV shows on social.

With video being a high priority for Joe in 2017, join CEO, Will Hayward to discuss how they will become a truly distributed media business

Will Hayward, Chief Executive Officer, Joe Media
Interviewed by: Nick Cohen, Head of Video Products, Reuters News Agency

16.50 – 17.00
Daily Round-Up

09.00 – 09.10
The DMS Welcome & Summary Of Focus Day

09.10 – 09.50
(TheInterview) Inside Future Plc’s Acquisition Strategy

Penny Ladkin-Brand, Chief Financial Officer, Future Plc
Interviewed by: Neil Thackray, Chief Executive Officer, BriefingMedia


09.50 – 10.30
(TheDiscussion) Diversifying Revenue Streams & Moving Away From Over-Reliance On Advertising

The question of high-volume and niche audiences has caused a significant revenue challenge for publishers, who are looking beyond their core business to alternative revenue streams which might balance the dip in ad revenues.

This panel will showcase how publishers are shifting away from reliance on advertising, launching new revenue streams in new product areas, but still maintaining their brand identity deepening relationships with consumers, and presenting no-BS results.

Nick Blunden, Chief Commercial Officer, The Business of Fashion
Paul Lomax, Chief Technology Officer, Dennis
Duncan Chater,
Chief Revenue Officer, Hearst Magazines UK

Moderated by: Carolyn Morgan, Managing Director, Penmaen Media

10.30 – 11.10
(TheNarrative) Rapid Relevancy: A Conversation On The Trinity Mirror Transformation

Eirik Svendsen
, Chief Technology Officer, Trinity Mirror

Interviewed by: David Higgerson, Digital Publishing Director, Regionals, Trinity Mirror

11.10 – 11.40 BREAK

11.40 – 12.20
(TheInterview) The Evolution Of The Product Mix: Getting Closer To Delivering Real Answers To Customers

Natasha Christie-Miller, Chief Executive Officer, EMAP, 4C & Planet Retail
Interviewed by: Diane Young, Co-Founder & Managing Director, The Drum

12.20 – 13.00
(TheInterview) A New Era For Shortlist Media: Pop-Ups, Partnerships & Events

Ella Dolphin, Chief Executive Officer, Shortlist Media
Interviewed by: Helen Philpot, Director Business Change, News UK

13.00 – 14.00 LUNCH

14.00 – 15.00

Get a deeper insight into some of the biggest opportunities in digital media – the day 1 discussion groups will focus on the themes explored in the day’s content – diversification and alternative revenue opportunities, and innovation in video formats.

1. M&A Strategy For Publishers
Hosted by Neil Thackray, Chief Executive Officer, Briefing Media

2. Data Strategies To Optimise The User Experience
Hosted by Carolyn Morgan, Managing Director, Penmaen Media

3. Developing A Profitable Events Strategy That Compliments Digital Strategy
Hosted by Elisabeth Mork-Eidem, Head of Events, Briefing Media

4. The Opportunities For Messaging Apps & Media
Hosted by Nick Thomas, Practice Leader, Digital Media, Ovum, TMT intelligence

5. The Future Of ‘Audio’: Podcasts, Digital Radio & Connected Cars
Hosted by Chris Sutcliffe, News Editor, theMediaBriefing

6. Increasing Subscription Renewable Rates
Hosted by Xavier Van Leeuwe, Director of Marketing and Data, NRC Media

7. Creating A Social Environment On Platform
Hosted by Ravi Mittal, Founder & Chief Executive Officer, Vuukle

8. Survival of the Fittest: Exploring the Evolution of Digital Advertising and How to Keep Up
Hosted by: Madgex


15.00 – 15.30 BREAK


15.30 – 16.00
(TheInterview) Skift On Creating Opportunities In Vertical Media

Rafat Ali, Chief Executive Officer & Founder, Skift
Interviewed by: Neil Thackray, Chief Executive Officer, BriefingMedia

16.00 – 16.20
(TheSpotlight) Quantcast’s Take On Understanding Your

Femi Taiwo, Senior Publisher Client Strategist, Quantcast

16.20 – 17.00
(TheExposé) New Video Frontiers For Publishers

With the rise of digital video, the line between broadcasters and publishers is becoming increasingly blurry – a shift in audience behaviour and tech-enabled video platforms means that there is a diverse opportunity to deliver content to users.

In this joint interview, Bloomberg and Mashable will consider how to reach audiences in video format and what the new frontiers are.

Gary Williams, Strategic Development Director, EMEA, Bloomberg L.P.
Anne Marie Tomchak, UK Editor, Mashable
Interviewed by: Sumant Bhatia, Managing Director, Perfecting Media

17.00 – 17.10
Daily Round-Up


09.00 – 09.05
Opening Remarks & Recap


09.05 – 09.50
(TheInterview) The Transformation of the Media Landscape and 2017 Industry Predictions

Michael Friedenberg, Chief Executive Officer, IDG
Interviewed by: Neil Thackray, Chief Executive Officer, BriefingMedia

09.50 – 10.10
Busting Myths On User Engagement

Murray Phillipson, Vice President of Demand, Sovrn

10.10 – 10.50
(TheDiscussion) Responding To A Tough Ad Market:
Launching New Propositions & Brands

Being a media company in 2017 has challenged publishers to think beyond traditional revenue models and to approach their audiences in a different way.

News UK will share how they are approaching paid and non-paid users for the Times, Sunday Times and the Sun, as well as how they are leveraging partnerships and collaboration across sister companies Unruly, Storyful and the recent acquisition of Wireless Group.

Chris Duncan, Managing Director, TNL, News UK
Interviewed by: Gideon Spanier, Head of Media, Campaign

10.50 – 11.20 BREAK

11.20 – 12.00
(TheInterview) More Than Just Native: The Studio @ Evolve Media

Evolve Media are one of the most exciting digital pureplay publishers in Europe and are currently relaunching their commercial strategy with The Studio @ Evolve Media. This required a critical look internally to evaluate how to deliver best value to their clients and their global audiences.

Join UK Managing Director, Maria Cadbury who oversaw the launch and development of the Studio who will discuss how Evolve took the decision to remodel their current commercial proposition, how the Studio prioritises substance over form and discuss preliminary results of their current pipeline with projections and KPIs for 2017.

Maria Cadbury, Managing Director UK, Evolve Media
Interviewed by: Julia Smith, Partner, The 614 Group

12.00 – 12.40
(The Interview) ESI Media: evolving to meet market needs

As huge influencers in the publisher market sphere, Stephen Lepitak, Editor at The Drum, talks to Jon O’Donnell, Managing Director of ESI Commercial, about ESI’s advertising strategy and commercial offering, focusing on the increased need for custom content and more immersive consumer experiences. Jon will chat to Stephen about how influential newsbrands such as The London Evening Standard and The Independent have responded to the industry with a creative mix of ad solutions to grow revenue, working with commercial partners to create innovative and effective campaigns.

Jon O’Donnell, Managing Director, ESI Commercial

Interviewed by:  Stephen Lepitak, Editor, The Drum

12.40 – 13.40 LUNCH


13.40 – 14.20
(TheInterview) Archant Discusses Pop-Up Publishing, The New European And The Case For Print

Matt Kelly, Editor, The New European & Chief Content Officer, Archant
Interviewed by: Madhav Chinnappa, Director of News & Publishers, EMEA Strategic Relationships, Google

14.20 – 14.40
(TheDiscussion) What Can We Learn From Norway About Monetising Audiences

Norway is an interesting and unique case study for monetising a captive audience, but with revenue expectations increasing year-on-year, join two influential Norwegian publishers who will discuss:
– The transferable lessons from the Norwegian consumer revenue perspective
– The commercial and product perspective of upselling and cross-promotion
– The publisher perspective on ensuring longevity of news media.

Pal Nedregotten, Executive Vice President, Digital, Amedia

14.40 – 15.10
(TheInterview) How Refinery29 Revolutionised Brand Relationships

Kate Ward, Vice President, International, Refinery29
Interviewed by: Jonathan Openshaw, Editor-at-Large, The Future Laboratory

15.10 – 15.20  DMS Round-Up

One-For-The-Road Closing Reception

The final get-together of DMS17 will take place in the Rotunda at Kings Place.

Digital Media Strategies ’17 | Day 3 Training Day and Media Tours

On day 3 of Digital Media Strategies, you will have the opportunity to tailor your conference experience with one of our unique training sessions or media tour.

Please Note: Our training sessions and media tours are restricted to 15 participants each and normally sell out well in advance. We have added an additional training session in 2017, but book early to avoid disappointment. 

Training Course Information

DMS Media Tour: Knowing Your Audience

Our sell-out media tour is back this year and you’ll get to see inside media companies which are taking ‘cool’ to a whole new level. Join us as we visit industry behemoth, Google, The Memo’s new office in Piccadilly Circus and Digital Media Strategies new-comer, JOE Media.

Book a place on our media tour or training course

Networking Opportunities

Digital Media Party

Join us after the conference at Drake & Morgan outside Kings Cross station for informal networking drinks. All passes to DMS include attendance to this party and best of all, drinks are on the house.

Digital Media Dinner

If you’re free for dinner, why not join other DMS delegates at the Digital Media dinner at the Fable in Farringdon! If you’re from out of town and would like to meet other delegates from DMS, this is a great opportunity for a more intimate networking opportunity. Sign up for dinner on your registration form.

One-For-The-Road Closing Reception

The final get-together of Digital Media Strategies 2017 will take place in the Rotunda at Kings Place.